If everything is important

Cyril Peupion
3 min readApr 5, 2022

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How much time do you have every week to spend on your key priorities?

If you look at your week, normally one day is taken up by replying to emails, one day by managing crises, one day by attending internal meetings. Therefore, the actual amount of time most people have for their key priorities is much smaller than they think.

Bonjour, in this video, I want to share one simple piece of advice to improve your performance.

I have the pleasure of working with many leaders around the world. One of the topics we always discuss is how to spend more time on key priorities. One of the big issues I see in a number of companies is that people have put a big ‘S ‘at the end of the word priorities. Most leaders are trying to manage far too many priorities. There is a wonderful saying:

“ If everything is important, nothing is.”

A few years ago, the Harvard Business Review published a fascinating study. They wanted to explore if there was a relationship between the number of priorities in a business and the revenue growth. Their finding is quite conclusive: there is an inverse correlation between the number of priorities and the revenue growth.

Let me clarify this: the more priorities a business has, the less likely they are to grow their revenue.

Most people think the opposite: the more priorities we have, the better our performance. Actually, in reality the opposite is true.

My suggestion would be therefore to choose two to three priorities every quarter. Let me repeat this: two to three. Not five, not fifteen. Just two or three. Block 30 minutes every quarter and ask yourself this ‘what are the two to three priorities that if I focus on will have the most impact long term on my performance and the performance of my business?’

Be clear about your priorities, write them down, keep them in front of view.

This process will do a few things for you: Firstly, it will clarify your real priorities. Secondly, it will help you to make some tough decisions about what you are not going to do. Finally, it will create a great momentum around these three priorities rather than trying to do too many things and ending up doing everything poorly.

This is this week’s Work Smart: Live Better tip. I hope you enjoy it. Have a lovely day!

A bientôt,
Cyril

P.S. Whenever you’re ready… here are 4 ways I can help you be in control

1. Grab a free copy of my weekly plan
It is a simple tool but very important process to spend 2hrs more per day on your business and personal priorities.

https://www.wslb.com/

2. Check my video blogs
For my clients, I record regular tips to keep the momentum on challenging their work habits. I have now made the previous video blogs available to all.

https://www.wslb.com/blog

3. Get a copy of my book, Work Smarter: Live Better
Pushed by my clients, I wrote a book about practical ways to transform your life by changing your work habits.

https://www.wslb.com/book

4. Work with me and my team privately
If you are feeling swamped: by emails, by meetings, by things to do and you’d like me and my team to work directly with you … just send me an email and tell me a little about your team and business, and what you’d like to work on together, and I’ll personally be in touch!

#Productivity
#Leadership
#Keypriorities

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Cyril Peupion

Cyril is the author of ‘Work Smarter: Live Better’, in the top 10 business books in Australia